Social Media Specialist

Summary

The Marketing & Communications Department seeks a self-motivated Social Media Specialist with a creative eye for storytelling to assist in the development and implementation of social media content that delights, educates, and engages key Museum audiences.

This is a part-time position, working 15-20 hours a week. The position supports the internal Communications team and reports to the Marketing Communications Director.

Areas of Accountability

  • Create original social media content and assets utilizing photography and videography.
  • Implement content on Museum social media platforms and oversee platform performance and metrics.
  • Support Marketing Communications Director on Museum’s overall social media strategy.

Success Traits

  • Strong visual skills and creative eye for digital content.
  • Demonstrated track record of creating high quality and impactful social media assets.
  • Enthusiastic team player and collaborator.
  • Creative thinker and strategist, willing and able to bring new ideas for execution.
  • Passion for the Spy Museum’s mission of education.

Responsibilities

  • Build a range of engaging social media content (e.g. videos, photos, polls, key messages) for use across the Spy Museum’s major accounts. 
  • Create, write/edit, schedule, and publish posts on top Museum social channels. 
  • Capture, edit, and manage photos and videos for social media purposes.
  • Identify and understand the targeted audience for each social channel, create persuasive content that strikes a chord with the intended audience and is unique to the typical interactions of each channel.
  • Analyze and assess performance across social media channels. This includes performance of individual posts and content to measure effectiveness, efficiency and impact.
  • Create and manage content calendar to ensure posts are effectively and strategically executed.
  • Provide social media monitoring of comments on platforms, develop strategy for replying, direct customer questions to appropriate teams.
  • Identify new and emerging trends and insights across all media platforms to help MarComm team optimize digital strategy and uncover opportunities to reach new audiences.
  • Stay up to date on new features and offerings in the social media landscape.

Minimum Education and Experience 

  • BS or BA degree required in Communications, Marketing, Journalism, or a related field.
  • 2 years of experience preferred managing social media on behalf of an organization.
  • Hands-on experience using and managing various social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, etc. 
  • Demonstrated track record of creating original social media content with images or videos.
  • Nonprofit experience preferred.

Skills Preferred

  • Strong communication, copywriting and editing skills.
  • Excellent organizational skills; ability to manage multiple projects and set priorities.
  • Knowledge and understanding of social media landscape, including engagement strategies, content types and implementation.
  • Understanding of video editing basics and using Adobe Premiere, iMovie or other in-app tools.
  • Experience with Sprout Social or other social media scheduling tools.
  • Adept with Adobe Creative Cloud, Canva and Microsoft Office Suite.
  • iPhone/Apple user preferred.

Special Considerations

  • Flexibility to occasionally work of- hours and weekends for special events and exhibition installations.

How to apply:

To Apply, please submit a cover letter, resume, and salary requirements to the Social Media Specialist Application Form.