The Digital Marketing Manager develops, implements, tracks, and optimizes the International Spy Museum’s data-driven digital marketing campaigns across multiple channels, including SEM, social media advertising, and e-mail marketing.
Work collaboratively with the internal team and select outside agencies to plan, execute, and evaluate data-driven SEO/SEM and social media advertising.
Manage Google grants and Google AdWords CPC campaigns and continuously work to improve the performance of select keywords, ad copy, and landing pages.
Measure and report performance of digital marketing campaigns. This includes reporting on the metrics of: website, e-blasts, and all social media sites. Evaluate the effectiveness of projects and monitor campaign budgets and make suggestions for ways to improve metrics. Implement conversion tracking using Google Tag Manager.
Collaborate with our internal PR team to boost earned media and organic social media content. Implement and track paid social placements.
Identify key target audience groups, desired behaviors, and brainstorm and test messages and tactics to drive results.
Oversee analytics of e-mail marketing efforts, which include promotional messages, retail sales, fundraising solicitations, and general content-rich newsletters. Suggest A/B and multivariate testing to improve the performance of this digital channel.
Develop and implement tactics to grow e-mail database.
Monitor digital media trends and brainstorm strategies to grow audience and improve performance. Bring new ideas, tools, and insights to the table. Stay abreast of the latest social media rules and regulations as they relate to advertising.
Review Museum attendance numbers and identify anomalies and trends. Prepare graphical representations of attendance demographics. Compare Museum attendance with available competitor numbers to look for themes. Develop digital strategies to address areas of concern.
Strategize and oversee the implementation of surveys that collect data using such methods as interviews, online questionnaires, focus groups, market analysis surveys, public opinion polls, literature reviews, and file reviews. Evaluate the data collected.
Other duties as assigned.
BS or BA degree required
A minimum of 3 years’ experience in a related communications field (digital media, marketing, communications)
Solid, results-focused experience leading and managing data-driven marketing and advertising campaign
Strong analytical skills. A keen ability to identify target audiences and develop campaigns that drive results
Experience with A/B and multivariate testing and enthusiasm for thoughtful experimentation
Strong knowledge of Google Analytics, Google Tag Manager, Google AdWords
Experience with e-mail marketing software and working knowledge of HTML and Adobe Creative Suite
Passion for the world of digital media and its application in the museum environment
Submit a resume and cover letter to firstname.lastname@example.org. Please put in the subject line "Digital Marketing Manager".