Implements the public relations plan that positions and promotes the International Spy Museum. Obtains maximum media exposure for the Museum through informing and responding to the media. Contributes to establishing and expanding the Museum’s reputation as the premiere spokes “place” for the history of espionage and for providing a world-resource for historic, current, and late breaking espionage information.
Serves as the International Spy Museum’s liaison building relationships with members of the local, national and international press, other media and specialty contacts/affinity groups. Responds promptly to media requests for information and images. Maximizes the International Spy Museum’s press and media coverage.
Researches and writes press materials including targeted media alerts, press releases, fact sheets, and background papers and pitch letters according to an aggressive and targeted media plan. Distributes approved press materials, utilizing blast email, fax, direct mail or other communication/distribution capabilities, to meet lead times required by various media and/or in-house media calendar deadlines.
Coordinates on-site filming, photography, radio and television broadcasts and accompanies visiting media throughout the Museum. Arranges interviews with appropriate staff or board members to speak on behalf of the Museum.
Organizes and conducts press trips to bring in major national journalists, creating irresistible, behind-the-scenes itineraries to encourage attendance and result in feature coverage.
Develops, maintains, updates, and ensures accuracy of the media contact database and PR image library.
Manages the Press Room of the International Spy Museum website, www.spymuseum.org, creating and updating content to maximize press usability.
Negotiates and manages contracts with media tracking service, photographers, film processors, and videographers. Maintains PR library photographs, slides, B-roll, and digital images for media use. Hires and supervises photographers to build this library and cover events.
Maintains comprehensive records of media coverage including “clip books” and recordings of prominent television and radio coverage. Evaluates coverage according to timing and target market goals. Develops, recommends, and implements approved strategies for expanding coverage. Prepares and presents reports on media coverage.
Assists in the preparation of award entries, assembling images, researching media coverage to ensure on-time delivery of submissions.
Contributes to the Communications department’s efforts to build attendance and revenues.
Such other tasks as from time to time are assigned.
BA/BS degree in Public Relations, Communications, Marketing, English, or related field.
Seven years of media relations and/or public relations experience, preferably with an agency, museum, or historic site.
The International Spy Museum is an equal opportunity employer.
The International Spy Museum is located in Washington, DC and will not relocate a candidate.